I address the systems behind digital advertising — how programmatic media actually works, automation earns trust and where it doesn’t, and what independent operators need to know that vendor decks won’t tell you.
I write from inside the industry, not from an arm’s length. If you work in media, marketing, or ad tech and think I’ve got something wrong — or want to add a layer I missed — that’s exactly the conversation I’m hoping this starts. Drop a comment on any post, or submit a note to my inbox below.
Trevor Durgin 